Led by founder
Shaun Sewell-Sears
From PR, social media and brand work to paid media, CRO, and full acquisition systems, Shaun has spent his career operating inside different stages of growth.
He has worked with huge entertainment brands and icons, to enterprise tech operators and service businesses alike, giving him a clear view of what actually drives revenue versus what just looks good on paper.
Today, he works hands-on as a fractional CMO and creative director, building client acquisition systems designed for clarity, control, and long-term ownership.
Commercially minded, with a strong grasp of metrics that actually move revenue
Focused on building complete systems, not disconnected tactics
Known for long-term partnerships built on trust, transparency, and results
£117k Revenue.
£4k Ad Spend.
60 Days.
A high-ticket consultant who'd been burned by ads before — inconsistent returns, no system behind the campaigns. We rebuilt everything from the offer up, and returned 29× on their investment in 60 days.
Burnt by Ads Before. Wary. But Ready.
This client was an established high-ticket consultant with genuine expertise and a strong track record with existing clients. They'd attempted paid advertising before — but campaigns had delivered inconsistent, hard-to-predict returns. Some months good, some months nothing. No clear pattern, no reliable system.
The experience had left them cautious. They were reluctant to invest further in advertising without confidence that this time would be different. But word of mouth alone wasn't going to produce the growth they wanted.
They came to Notorious Creative for a fundamentally different approach — one built around their offer, their audience, and a backend system that could actually convert traffic into revenue.
Why Previous Campaigns Failed
The core issue wasn't the advertising platform — it was the complete absence of a system behind the ads. Previous campaigns drove traffic to an unclear offer, a landing page that didn't convert, and no follow-up infrastructure for leads that didn't close immediately.
High-ticket consulting rarely closes on first contact. Without a structured nurture sequence and a clear offer architecture, even qualified leads fell through the cracks. The ad spend was generating awareness, not revenue.
Offer. Funnel. Ads. Automation. All of It.
We rebuilt everything from the ground up — starting with the offer itself, then the funnel, then the campaign, then the automation layer that turns interest into booked calls and booked calls into closed revenue.
Offer Redesign
Restructured the consultant's core offer for maximum clarity and conversion — defining the specific outcome, the audience it's for, and the mechanism that makes it credible and differentiated.
New Conversion Funnel
Built a full funnel with message-matched landing pages, a qualification flow to attract the right buyers, and a booking mechanism that pre-sells the consultation before the call happens.
Targeted Ad Campaign
Launched a precision-targeted paid campaign focused on high-intent audiences aligned to the revised offer — maximising quality of traffic rather than raw volume.
Automations & Nurture
Installed automated follow-up sequences to convert leads over days and weeks — ensuring no prospect was lost simply because they didn't convert on first contact.
29× Return on Ad Spend. In 60 Days.
Across a 60-day campaign — one of the most capital-efficient campaigns we've run
29× ROAS. Not a lucky month — a system that converted qualified leads through a structured pipeline
The results validated something we already knew: for high-ticket consultants, the difference between a campaign that loses money and one that returns 29× isn't the ad platform — it's whether you have a real system behind it.
The automated nurture sequences were particularly critical. A significant portion of revenue came from leads that didn't book immediately — but were converted over subsequent days through the follow-up infrastructure. Without that, ROAS would have been a fraction of what it was.
"I'd written ads off. Previous campaigns felt like gambling — sometimes something came in, mostly not. This was completely different. We had a real system, and it showed. £117k from a £4k spend in two months. We're now scaling to £30k."— High-Ticket Consultant
What Happens When Proof Meets Scale
With the campaign validated and the system proven, the client is now launching a scaled campaign with a £30,000 ad budget — applying the same proven funnel, offer, and automation infrastructure to a significantly larger audience.
When results are real, you don't change what's working. You amplify it.
Ready to See What Real ROAS Looks Like?
If you're a high-ticket consultant or coach who's been burned by ads before, this is the conversation worth having.
Revenue System ReviewBook yours in 30 seconds