Led by founder
Shaun Sewell-Sears
From PR, social media and brand work to paid media, CRO, and full acquisition systems, Shaun has spent his career operating inside different stages of growth.
He has worked with huge entertainment brands and icons, to enterprise tech operators and service businesses alike, giving him a clear view of what actually drives revenue versus what just looks good on paper.
Today, he works hands-on as a fractional CMO and creative director, building client acquisition systems designed for clarity, control, and long-term ownership.
Commercially minded, with a strong grasp of metrics that actually move revenue
Focused on building complete systems, not disconnected tactics
Known for long-term partnerships built on trust, transparency, and results
20× More Qualified Leads.
Half the Ad Spend.
10 Days.
A credit broker spending £4k/month was drowning in traffic but starved of qualified leads. We rebuilt their funnel and campaign from scratch — and transformed their results in under two weeks.
Spending £4k a Month on Ads. Getting Almost Nothing Back.
This financial services client — operating in the competitive credit brokerage and credit repair space — had already committed to paid advertising. They were spending £4,000 per month and generating traffic. The surface metrics looked reasonable.
But beneath the clicks and impressions, there was a critical breakdown: traffic wasn't converting into qualified leads. They were paying to attract people with no intention of moving forward — and losing the ones who did to a misaligned, leaky funnel.
After three months of spend with minimal qualified pipeline to show for it, they approached Notorious Creative for a full audit and rebuild.
The Core Problems We Found
No alignment between ad messaging and landing page offer — creating a trust gap that killed conversion the moment a visitor arrived.
Broad, unqualified targeting pulling in curiosity traffic rather than intent-driven prospects. No qualification logic to filter for creditworthy, high-intent leads.
No split testing, no negative keyword strategy, no retargeting layer. Three months of spend had generated almost no usable data to optimise from.
A Complete Rebuild. Built to Convert Qualified Buyers.
We didn't tweak — we rebuilt. The entire client acquisition system was stripped and reconstructed around one objective: attracting financially-qualified, high-intent leads at the lowest possible cost per acquisition.
New Funnel Architecture
Rebuilt the landing page sequence with message-matched copy, a qualification-first flow, and a value proposition tailored to the audience's specific credit situation.
Targeted Ad Campaign
Completely restructured campaign targeting to focus on intent signals — cutting broad, wasteful reach in half and redirecting spend toward buyers ready to act.
Lead Qualification Logic
Installed pre-qualification steps within the funnel to filter out unqualified enquiries before they ever hit the CRM — protecting the sales team's time.
Conversion Tracking
Set up proper attribution and conversion events so every pound of ad spend could be tracked, analysed, and optimised — giving full visibility for the first time.
More Leads. Less Spend. In Under Two Weeks.
Within 10 days of launching the new campaign and funnel, the results were unambiguous. The client generated more qualified leads in those 10 days than they had across the entire previous three months — while cutting their monthly ad spend by 50%.
This is the difference between optimising a broken system and replacing it entirely. A well-structured funnel with aligned messaging and intent-based targeting consistently outperforms a broad, unqualified campaign — regardless of how much you spend on the latter.
"We'd been spending £4k a month for three months and had almost nothing to show for it. In 10 days with Notorious Creative we had more qualified leads than the entire previous quarter — and we were spending half as much to get them."— Financial Services Client, Credit Brokerage
The 10-Day Transformation
Full Funnel & Campaign Audit
Diagnosed exactly where conversion was breaking down — from ad creative to landing page to lead form. Identified targeting waste and messaging misalignment.
Funnel Rebuild
Rebuilt landing pages with qualification-first copy, financial trust signals, and a pre-qualification flow to filter intent before leads hit the pipeline.
Campaign Restructure & Launch
Rebuilt the ad campaign with refined audience targeting, restructured ad sets, and new creatives aligned to the funnel. Cut budget by 50% and redeployed spend more precisely.
Results Within 10 Days
20× increase in qualified leads vs. the previous 3 months. A full, qualified pipeline — and a system built to keep producing.
Running Ads But Not Getting Qualified Leads?
If you're spending on paid advertising and not seeing a qualified return, the issue is almost never your budget — it's your system.
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