
This works out how much, and tells you which gap to close first. It's the same audit we run before any build, using the leads and spend you already have.
You don't need a dashboard open. Best estimates get you within range, the point is direction, not decimal places. First four are numbers, the rest are taps.
Estimates are fine. If you don't run ads, leave spend at zero.
Add leads, deal value and close rate to continue.
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From PR, social media and brand work to paid media, CRO, and full acquisition systems, Shaun has spent his career operating inside different stages of growth.
He has worked with huge entertainment brands and icons, to enterprise tech operators and service businesses alike, giving him a clear view of what actually drives revenue versus what just looks good on paper.
Today, he works hands-on as a fractional CMO and creative director, building client acquisition systems designed for clarity, control, and long-term ownership.
Commercially minded, with a strong grasp of metrics that actually move revenue
Focused on building complete systems, not disconnected tactics
Known for long-term partnerships built on trust, transparency, and results
